'Rozy' is a virtual human that was created Sidus Studio X last year in August. According to CEO Baek Seung Yeop, Rozy currently has advertising contracts with companies and a significant amount of sponsorships. As CEO Baek said, the reason for the popularity of virtual humans is that there is no fear that advertisements will be suspended due to unsavory privacy scandals after the AI model is selected as the advertising model. The location and scene can be created through computer graphics, so the virtual model is not limited in time and space, and unlike real people. The other advantage is that period in which the model can be active is very long or eternal because the virtual human doesn't get sick or grow old.

With the advancement of technology, AI influencers and virtual human models are becoming the new trend. It has recently emerged as a blue-chip in the advertising industry because there are no privacy scandals and there are no time-space restrictions with these virtual humans. In particular, the use of virtual humans seems to be gaining more momentum in the COVID-19 pandemic, where there are many restrictions on travel and limitations on the number of people gathering. On September 10, Baek Seung Yeop, CEO of Sidus Studio X that created'Rozy,' the newly rising blue-chip in the advertisement industry, explained, "These days, celebrities are sometimes withdrawn from dramas that they have been filming because of school violence scandals or bullying controversies. However, virtual humans have zero scandals to worry about."